Immediate FeedBack System - IFS®


  • Allows advertisers, ATL-clients media and communications people to independently quantify  the effectiveness of their message

  • Works like an insurance policy against unproductive communication efforts

  • Available worldwide including developing markets

  • Employs mobile phone texting and quasi-representative panels of 100s of mobile phone users. No need for asking people to reconstruct from memory what they saw or heard

  • Delivers low-cost feedback e.g. on a TV advertisement, broadcast, public education campaign virtually within moments of the screening

  • Typically costs 2-6% of e.g. ATL-budget

  • Especially suitable for marketing managers and corporate strategists

Fast, accurate, low cost feedback to safeguard investment on advertising/communication campaigns
Fast data from most emerging markets

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