© 2019 Oxford Research International accepts no liability for linked sites

Immediate FeedBack System - IFSĀ®

 

  • Allows advertisers, ATL-clients media and communications people to independently quantify  the effectiveness of their message
     

  • Works like an insurance policy against unproductive communication efforts
     

  • Available worldwide including developing markets
     

  • Employs mobile phone texting and quasi-representative panels of 100s of mobile phone users. No need for asking people to reconstruct from memory what they saw or heard
     

  • Delivers low-cost feedback e.g. on a TV advertisement, broadcast, public education campaign virtually within moments of the screening
     

  • Typically costs 2-6% of e.g. ATL-budget
     

  • Especially suitable for marketing managers and corporate strategists

Fast, accurate, low cost feedback to safeguard investment on advertising/communication campaigns
Fast data from most emerging markets