Market Feasibility, Entry, Development Toolbox®

 

Works on product, market share, distribution and POS

 

  • One-stop solution for clients who wish to enter new markets, increase market share, change distributor, optimise distribution chain or take fuller control of POS activity
     

  • Offers the full range of desk research, U&A surveys, in-depth interviews with distributors and focus groups with consumers
     

  • Optionally includes a Distribution Chair Tracker® (DCT®) to take control of margins at distribution hubs and implement effective POS campaigns
     

  • Offers the full range of analytical tools including conjoint and correspondence analysis
     

  • Especially suitable for country managers, marketing managers and corporate strategists

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